Folding a sheet of paper the size of a football field in half!

I am currently working on co-editing the National Council of Teachers of Mathematics' Mathematics Teacher Media Clips column. The column keeps me in tune with mathematics. In the 2014-2015 calendar year, I have written a submission pertaining to folding a sheet of paper in half - how many times can this be done? Taking an 8.5"x11" sheet of paper, we can fold 7 times. The team in the following video "bust the 7 paper fold myth". Very cool!!!